Strategy
Understand the need.
Focus on the shoe-giving work and how sharing its purpose could bring more attention to the organization and its available resources.
Back to Our CommunityNational
Free On Sunday · Youth & community
National
Playmakers
Academy.
More than shoes.
A story worth sharing.
National Playmakers Academy gives shoes to young athletes in Nashville’s inner-city communities. Free On Sunday helped coordinate content and share that work, with a plan to build awareness of the organization and the resources it offers.
Explore the Salvation planThe community
Nashville, Tennessee
Young athletes
The resource
Practical support
Donated shoes
The Salvation focus
Connect the work to its audience
Awareness & exposure
Salvation for the need of the season.
A resource available.
A story that helps it reach further.
When an organization is giving back, helping people understand its work can be part of helping that work grow.
For National Playmakers Academy, the work included donating shoes to young athletes in Nashville. The community photograph shows young people and adults gathered around those resources, with stacks of shoe boxes at the center.
Free On Sunday’s role was to help coordinate content and share the story. The aim was to bring more awareness to National Playmakers Academy and more exposure to the resources it makes available.
This Salvation package was shaped around that need. Content was a tool within the plan: a way to show the purpose, people, and community behind the giving.
Start with what the community needs. Connect the people and tools that help the mission move forward.
The story behind the giving
Make the purpose
visible.
The video puts people and purpose at the center of the story.
In the supplied film, Buck Fitzgerald shares his connection to Pearl Cohn and giving back through National Playmakers Academy, alongside his daughter Emerson.
Free On Sunday captured this story as part of the effort to help more people understand the organization’s work. Sharing the reason behind the giving connects a practical resource with the people who make it possible.
The focus remains the mission: helping young athletes and giving the organization a story it can keep sharing.
The Salvation package
Strategy. Build.
Launch. Sustain.
The need was awareness. The plan connected the story, the people, and the tools required to share what National Playmakers Academy was making available.
Build
Coordinate the pieces.
Bring the people and content support together around a clear story, keeping the young athletes and the organization’s purpose at its center.
Launch
Share the story.
Capture and share content that shows the work in action and helps introduce National Playmakers Academy’s resources to a wider audience.
Sustain
Keep the purpose visible.
Give the organization content it can continue sharing as it builds awareness and connects more people with its work.
Beyond one moment
Let the story
keep working.
A shared moment can become an introduction to a mission.
The shoes were the practical resource. The story helped explain why the giving mattered and who was behind it. Free On Sunday helped connect those pieces so National Playmakers Academy could bring its work into view.
For another organization, the next need may look different. The approach begins in the same place: a strategy shaped around the season, followed by the people, relationships, tools, and resources needed to carry it out.
Salvation in action
What could the right
connections make possible?
A resource that needs to reach more people. An organization ready for its next step. Let’s start with the strategy and build around the need.
Every request begins with a conversation and is shaped by the need, available resources, and board review.
Help make Salvation possible
Salvation for everyone.
Made possible by generosity.
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